Wayfair Quickview Redesign

Wayfair was a corporate sponsor for one of my graduate UX courses at Bentley University. The ask from Wayfair was to redesign the quickview feature on their website and improve online shoppers experience. View project slide deck

CHALLENGE: How might we create a product experience that allows shoppers to see more details about a product, easily shortlist or compare products , and checkout faster.

SOLUTION: Improve readability of Quickview by altering the layout, allowed users to shortlist by being able to minimize the quickview, and allowed users to customize products, as well as express checkout.

PROCESS: Competitive Analysis, persona alignment, interviews, ideation, wireframing, prototyping, and visual design.

TOOLS: Google Drive, Zoom, Figma

TEAM: 2 other graduate design students

TIMELINE: 6 weeks

BUSINESS GOALS

We interviewed our stakeholder to understand any frustrations from his perspective and what his business goals were. We identified 2 main business goals that could be incorporated into our redesign.

SEO

The purpose from a business standpoint is search engine optimization.

INCREASE REVENUE

Decreasing friction in the purchase journey correlates to an increase in revenue

USER GOALS

Based on our research and stakeholder interview, we created a UX strategy to meet the stakeholder's business goals using human-centered design.

1. FASTER CHECKOUT

Make it easy to add to cart and/or checkout

2. SHORTLIST/COMPARE PRODUCTS

Make it easy to comparison shop or shop complimentary items

3. SEE PRODUCT DETAILS

Enable customization and product previews